2 November 2026 · Houten, NL

Producer Day 2026

One day for Europe’s producers and their retail customers to get ahead of PPWR and the latest ESG legislation, and leave knowing exactly how to tackle it.

Producers and retailers who joined past editions

Axfood Coop Domino's bofrost Bidfood Dagab Jumbo Maxeda Albert Heijn Ahold Delhaize Superunie Vion Food Group Aktion EMD Maxi Axfood Coop Domino's bofrost Bidfood Dagab Jumbo Maxeda Albert Heijn Ahold Delhaize Superunie Vion Food Group Aktion EMD Maxi

What is Producer Day

Getting legislation-ready: Where leading Producers and Retailers meet

Producer Day brings together producers from across Europe’s FMCG supply chains alongside many of the industry’s leading retailers for one focused day on PPWR and the latest ESG legislation.

Gain practical insights into what the legislation requires, what your retail customers will expect, and how to turn compliance into action. Through plain-language legal briefings, hands-on data workshops, and real-world case studies, you’ll leave with practical knowledge you can apply immediately.

Whether you’re looking for answers, inspiration, or new business connections, Producer Day offers a unique opportunity to learn from the people shaping the future of sustainable supply chains.

01
PPWR deep-dives Recyclability grading, recycled content and the road to 2030.
02
Legislation outlook EUDR, CSRD, CSDDD and what lands on producers next.
03
Peer exchange Workshops and roundtables with producers in your category.
1 day talks, workshops & roundtables
500 producers & leading retailers
12+ sessions across two stages
EN the day is held in English
Monday 2 November 2026 09:00 – 17:00, drinks & bites after · Van der Valk Hotel Houten
Secure your ticket

Impressions from past editions

Why attend

One day, four reasons to be there

Get legislation-ready Plain-language briefings on PPWR, EUDR, the forced labour regulation and what lands on producers next.
Hear it from retailers Leading food and non-food retailers share how they implement the PPWR and what they will expect from you.
Leave with a plan Hands-on workshops and real-world cases give you practical knowledge you can apply the next morning.
Network all day 500 producers and retailers in one room. Coffee breaks, lunch and drinks after are built for making new business connections.

Speakers

First names on stage

Session topics to be announced
Stephan Tromp Managing Director, IFS Read bio
Leontien Hasselman-Plugge CEO, ImpactBuying Read bio
Sharon Reuveny Senior Knowledge Specialist, ImpactBuying Read bio
Ernst Krottendorfer Co-Managing Director, Packaging Cockpit Read bio
Marjan de Bock-Smit Founder and Non-Executive Director, ImpactBuying
More speakers to follow The full line-up and agenda land here soon.

Programme

The day at a glance

Full programme to follow
Morning
All about PPWR Plain-language briefings on what the PPWR asks of producers, how it will be enforced and how retailers are implementing it — plus what AI can do to lighten the data work.
Afternoon
Breakouts on the wider ESG agenda Hands-on breakout sessions on the other legislation heading your way — such as EUDR, CSRD and the fish regulation — in smaller groups, with room for your questions.
YOU’LL LEAVE WITH ANSWERS TO YOUR BURNING QUESTIONS
“

“Which of our packaging won’t be allowed on the shelf in 2030 — and what should we change first?”

The questions on your mind — answered on stage, in the workshops, and by the peers next to you.

Sponsors & partners

Put your brand in front of Europe’s producers

A focused audience of packaging, quality and sustainability decision-makers. One day, one room.

ImpactBuying
Your logo here
Your logo here
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The venue

Van der Valk Hotel Houten

In the green heart of the Netherlands, minutes from Utrecht, easy to reach from anywhere in the country and a short hop from Schiphol.

Hoofdveste 25, 3992 DH Houten, a 15-minute drive from Utrecht
Come by public transport, Bus 47 from Utrecht Centraal stops at the door; or train to Houten station, followed by a 15-minute walk
Coming by car? Right next to the A27 (exit 29), free parking and EV charging on site. 
Stay over, Van der Valk offers discounted rooms for all Producer Day attendees! Details to follow. 
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Drinks & bites after the last session
Ticket sales are open

Be in the room on 2 November

Only 100 tickets go at the early-bird rate — once they’re gone, they’re gone. Secure your spot for 2 November today and join 500 producers and retailers in Houten.

Early birdFirst 100 €295 Producer Day · 2 Nov 2026 · Houten
Admit one
Full price €395 Producer Day · 2 Nov 2026 · Houten
Admit one
Group of 4 · €350 each €1,400 Producer Day · 2 Nov 2026 · Houten
Admit ×4
Prices excl. VAT · includes full lunch, bites & drinks
Speaker

Sponsors & partners

Become a sponsor

Put your brand in front of Europe’s producers on 2 November. Leave your details and we’ll get back to you with the sponsorship options.