2 November 2026 ยท Houten, NL

Producer Day 2026

One day for Europeโ€™s producers and their retail customers to get ahead of PPWR and the latest ESG legislation, and leave knowing exactly how to tackle it.

Producers and retailers who joined past editions

Axfood Coop Domino's bofrost Bidfood Dagab Jumbo Maxeda Albert Heijn Ahold Delhaize Superunie Vion Food Group Action EMD Maxi Axfood Coop Domino's bofrost Bidfood Dagab Jumbo Maxeda Albert Heijn Ahold Delhaize Superunie Vion Food Group Action EMD Maxi

What is Producer Day

Getting legislation-ready: Where leading Producers and Retailers meet

Producer Day brings together producers from across Europeโ€™s FMCG supply chains alongside many of the industryโ€™s leading retailers for one focused day on PPWR and the latest ESG legislation.

Gain practical insights into what the legislation requires, what your retail customers will expect, and how to turn compliance into action. Through plain-language legal briefings, hands-on data workshops, and real-world case studies, youโ€™ll leave with practical knowledge you can apply immediately.

Whether youโ€™re looking for answers, inspiration, or new business connections, Producer Day offers a unique opportunity to learn from the people shaping the future of sustainable supply chains.

01
PPWR deep-dives Recyclability grading, recycled content and the road to 2030.
02
Legislation outlook EUDR, CSRD, CSDDD and what lands on producers next.
03
Peer exchange Workshops and roundtables with producers in your category.
1 day talks, workshops & roundtables
500 producers & leading retailers
12+ sessions across two stages
EN the day is held in English
Monday 2 November 2026 09:00 โ€“ 17:00, drinks & bites after ยท Van der Valk Hotel Houten
Secure your ticket

Impressions from past editions

Why attend

One day, four reasons to be there

Get legislation-ready Plain-language briefings on PPWR, EUDR, the forced labour regulation and what lands on producers next.
Hear it from retailers Leading food and non-food retailers share how they implement the PPWR and what they will expect from you.
Leave with a plan Hands-on workshops and real-world cases give you practical knowledge you can apply the next morning.
Network all day 500 producers and retailers in one room. Coffee breaks, lunch and drinks after are built for making new business connections.

Speakers

First names on stage

Stephan Tromp Managing Director, IFS Read bio
Leontien Hasselman-Plugge CEO, ImpactBuying Read bio
Sharon Reuveny Senior Knowledge Specialist, ImpactBuying Read bio
Ernst Krottendorfer Co-Managing Director, Packaging Cockpit Read bio
Marjan de Bock-Smit Founder and Non-Executive Director, ImpactBuying Read bio
HL
Horst LangDirector of Quality and Sustainability, Globus
JS
Jeroen SleehofManaging Director Mรฉrieux/KTBA
HG
Hans de GierCEO Syncforce
MV
Miriam Vreman MScSenior Researcher Human Rights, WUR
SS
Sofie SchopDirector WRAP ยท member GSTA
More speakers to follow The line-up keeps growing โ€” more names may follow.

Programme

The full programme

Monday 2 November ยท doors open 08:00 ยท tap a session for the details

08:00 โ€“ 09:15Walk-in
09:15Setting the scene: Whatโ€™s changing and what does it mean for you?Leontien Hasselman-Plugge
Leontien Hasselman-PluggeCEO ImpactBuying

Weโ€™ll kick off the day with a clear view of the key sustainability, regulatory and supply chain developments shaping the industry. Get the context you need for the sessions ahead โ€” and a head start on what to focus on next.

10:00HLHow Food- and Non-Food retailers see the future of supplier relationsPanel moderated by Marjan de Bock-Smit, with Horst Lang (Globus)
Marjan de Bock-SmitModerator ยท Founder and Non-Executive Director ImpactBuying
HL
Horst LangDirector of Quality and Sustainability, Globus

International retailers in food and non-food have a responsibility to assure legal compliance when it comes to their private label assortment. They largely depend on their suppliers to provide them with the right information. What are their expectations when it comes to the role of AI in supplier relations? And more specifically on PPWR: what do the individual retailers expect from their private label suppliers and their packaging producers?

11:00Coffee break
11:50What role can standard owners like IFS have with the PPWR?Stephan Tromp
Stephan TrompManaging Director IFS

Auditing is a common tool used by retailers and producers when it comes to topics like food safety and human rights. Can auditing also play a role when it comes to PPWR? More and more buyers want to understand how, and if, their suppliers have implemented an effective PPWR management system. Can the data that they deliver be trusted in a structural way? To solve this challenge the IFS has successfully developed the IFS PPWR check. How does this check work and how can results be used?

12:10AI makes data cheap. Trust becomes scarce.Leontien Hasselman-Plugge
Leontien Hasselman-PluggeCEO ImpactBuying

AI will radically reduce the cost of collecting, interpreting and validating PPWR data. But as asking becomes easier, trusted supplier data and human attention become more valuable. What happens when every company can automate thousands of data requests? Where will AI truly transform compliance, where will human judgement and relationships remain essential, and how do we move towards a model where verified data is asked once and used many times?

12:30Lunch
13:30 โ€“ 14:00Round 1 breakout sessions: RegulationsTwo parallel sessions โ€” pick one
Forced labor regulation: is your supply chain ready?Marjan de Bock-Smit ยท Non-Executive Director ImpactBuying

The EU is taking a hard line on forced labour: from December 2027, products made with forced labour will be banned from the EU market. But what does this mean for your supply chain, your suppliers and the data you need to prove compliance? Understand the new requirements, the risks to watch for and what you can already do today to prepare.

EUDR: how do you comply?Sharon Reuveny ยท Senior Knowledge Specialist ImpactBuying

The EUDR requirements may have been simplified, but compliance is still far from simple. What exactly do you need to do now, what data should you collect, and how can you manage EUDR efficiently across your organisation and supply chain? Join this session for a practical look at the doโ€™s and donโ€™ts, the most efficient approach to compliance, and what to expect from enforcement authorities across Europe.

14:00 โ€“ 14:15Switch break-out rooms
14:15 โ€“ 14:45JSHGRound 2 breakout sessions: Solutions on how to improveTwo parallel sessions โ€” pick one
JS
From PPWR data to better packaging designJeroen Sleehof ยท Managing Director Mรฉrieux/KTBA

The greatest value of packaging data is not only proving compliance after the fact, but using it early to design better packaging. ImpactBuying partner Mรฉrieux will demonstrate how verified packaging data can be translated into practical design improvements. A Mรฉrieux packaging expert will explain how they assess the data provided through ImpactBuying, identify where the greatest opportunities lie, and prioritise changes that can create lasting environmental and business value.

HG
Share packaging data once: Digital Link in practiceHans de Gier ยท CEO Syncforce

ImpactBuying and Syncforce have worked together for many years and their systems are already interconnected. In this session, they will present a new groundbreaking approach that uses a digital link to share packaging-system data instantly, without requiring producers to report the same packaging information separately for every SKU. Instead of entering data for 18 different cans of soup, suppliers can share the two or three packaging systems behind them and add only the product-specific information โ€” simplifying PPWR data exchange at scale.

14:45 โ€“ 15:15Coffee break
15:15The impact of the EmpCo directive: are your claims ready?Sharon Reuveny
Sharon ReuvenyHead of Knowledge Team ImpactBuying

From 27 September 2026, the EUโ€™s anti-greenwashing rules will change the way companies communicate about sustainability. Generic claims such as โ€œeco-friendlyโ€, โ€œgreenโ€ and โ€œclimate neutral through offsettingโ€ will face new restrictions โ€” across packaging, webshops, advertising and social media. Which claims can you still make, what evidence do you need, and how can you assess and manage claim risks across your supplier base? Join this session for a practical approach to staying compliant while keeping your sustainability communication credible.

15:35MVHuman rights: risk management and impact measurementMiriam Vreman (WUR) and Leontien Hasselman-Plugge
MV
Miriam Vreman MScProject lead & senior researcher, Human Rights and Social Sustainability โ€” WUR Due Diligence Dashboard
Leontien Hasselman-PluggeCEO ImpactBuying

With the Forced Labor regulation coming into force, the challenges of setting priorities become relevant again. Where to start? What data to trust? ImpactBuying has selected the WUR risk methodology as the basis for their risk ranking method. What is that methodology? How does it work and what is the benefit for retailers and producers with the new Forced Labor regulation coming up?

15:55Turning PPWR packaging data into EPR valueErnst Krottendorfer
Ernst KrottendorferCEO Packaging Cockpit

Collecting packaging data for PPWR compliance is only the starting point. The same data can help companies calculate โ€” and potentially reduce โ€” their Extended Producer Responsibility (EPR) fees. But calculating recyclability and score isnโ€™t that easy at scale. On top of that, EPR schemes, reporting requirements and fee structures differ from country to country, making this a complex and time-consuming task. Packaging Cockpit will show how they turn packaging data collected through ImpactBuying into country-specific EPR calculations and actionable insights. What does this look like in practice, and how can you make PPWR compliance financially valuable?

16:15SSProduct Carbon Footprint (PCF): the latest developmentsSofie Schop
SS
Sofie SchopDirector WRAP ยท member GSTA

Retailers and producers are measuring product-level emissions at scale โ€” but everyone does it slightly differently. Different methods, assumptions and data sources produce numbers that cannot be compared, and suppliers who answer the same question five times over. It costs time and delivers no actual reduction. The Global Sustainable Transition Alliance (GSTA), led by WRAP and Wageningen University & Research, is building a globally aligned, technology-agnostic standard for product footprints, consistent with SBTi, the GHG Protocol, PACT and ISO. Where does PCF harmonisation stand today? What does this mean for your Scope 3 reporting? How to start collecting data now without having to start over later?

16:35Wrap-up and Q&A: what does it mean for you?Leontien Hasselman-Plugge and Marjan de Bock-Smit
Leontien Hasselman-PluggeCEO ImpactBuying
Marjan de Bock-SmitFounder and Non-Executive Director ImpactBuying

Bring together the key takeaways from the day and get your last questions answered. What should you act on now, what can wait, and how do you turn todayโ€™s insights into practical next steps? Join the discussion, share your questions and leave with a clear view of what comes next.

16:50End of the conference โ€” drinks and networking
YOUโ€™LL LEAVE WITH ANSWERS TO YOUR BURNING QUESTIONS
โ€œ

โ€œWhich of our packaging wonโ€™t be allowed on the shelf in 2030 โ€” and what should we change first?โ€

The questions on your mind โ€” answered on stage, in the workshops, and by the peers next to you.

Sponsors & partners

Put your brand in front of Europeโ€™s producers

A focused audience of packaging, quality and sustainability decision-makers. One day, one room.

ImpactBuying
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The venue

Van der Valk Hotel Houten

In the green heart of the Netherlands, minutes from Utrecht, easy to reach from anywhere in the country and a short hop from Schiphol.

Hoofdveste 25, 3992 DH Houten, a 15-minute drive from Utrecht
Come by public transport, Bus 47 from Utrecht Centraal stops at the door; or train to Houten station, followed by a 15-minute walk
Coming by car? Right next to the A27 (exit 29), free parking and EV charging on site. 
Stay over, Van der Valk offers discounted rooms for all Producer Day attendees.
Drinks & bites after the last session
Ticket sales are open

Be in the room on 2 November

Only 100 tickets go at the early-bird rate โ€” once theyโ€™re gone, theyโ€™re gone. Secure your spot for 2 November today and join 500 producers and retailers in Houten.

Early birdFirst 100 โ‚ฌ295 Producer Day ยท 2 Nov 2026 ยท Houten
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Full price โ‚ฌ395 Producer Day ยท 2 Nov 2026 ยท Houten
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Group of 4 ยท โ‚ฌ350 each โ‚ฌ1,400 Producer Day ยท 2 Nov 2026 ยท Houten
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Bring your packaging supplierDuo discountRequest your discount code
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Prices excl. VAT ยท includes full lunch, bites & drinks
Speaker

Sponsors & partners

Become a sponsor

Put your brand in front of Europeโ€™s producers on 2 November. Leave your details and weโ€™ll get back to you with the sponsorship options.