2 November 2026 ยท Houten, NL

Producer Day 2026

One day for Europeโ€™s producers and their retail customers to get ahead of PPWR and the latest ESG legislation, and leave knowing exactly how to tackle it.

Producers and retailers who joined past editions

Axfood Coop Domino's bofrost Bidfood Dagab Jumbo Maxeda Albert Heijn Ahold Delhaize Superunie Vion Food Group Actie EMD Maxi Axfood Coop Domino's bofrost Bidfood Dagab Jumbo Maxeda Albert Heijn Ahold Delhaize Superunie Vion Food Group Actie EMD Maxi

What is Producer Day

Getting legislation-ready: Where leading Producers and Retailers meet

Producer Day brings together producers from across Europeโ€™s FMCG supply chains alongside many of the industryโ€™s leading retailers for one focused day on PPWR and the latest ESG legislation.

Gain practical insights into what the legislation requires, what your retail customers will expect, and how to turn compliance into action. Through plain-language legal briefings, hands-on data workshops, and real-world case studies, youโ€™ll leave with practical knowledge you can apply immediately.

Whether youโ€™re looking for answers, inspiration, or new business connections, Producer Day offers a unique opportunity to learn from the people shaping the future of sustainable supply chains.

01
PPWR deep-dives Recyclability grading, recycled content and the road to 2030.
02
Legislation outlook EUDR, CSRD, CSDDD and what lands on producers next.
03
Peer exchange Workshops and roundtables with producers in your category.
1 day talks, workshops & roundtables
500 producers & leading retailers
12+ sessions across two stages
EN the day is held in English
Monday 2 November 2026 09:00 โ€“ 18:00, drinks & bites after ยท Van der Valk Hotel Houten
Secure your ticket

Impressions from past editions

Why attend

One day, four reasons to be there

Get legislation-ready Plain-language briefings on PPWR, EUDR, the forced labour regulation and what lands on producers next.
Hear it from retailers Leading food and non-food retailers share how they implement the PPWR and what they will expect from you.
Leave with a plan Hands-on workshops and real-world cases give you practical knowledge you can apply the next morning.
Network all day 500 producers and retailers in one room. Coffee breaks, lunch and drinks after are built for making new business connections.

Speakers

Meet the speakers on stage

Stephan Tromp Managing Director, IFS Read bio
Leontien Hasselman-Plugge CEO, ImpactBuying Read bio
Sharon Reuveny Senior Knowledge Specialist, ImpactBuying Read bio
Ernst Krottendorfer Co-Managing Director, Packaging Cockpit Read bio
Marjan de Bock-Smit Founder and Non-Executive Director, ImpactBuying Read bio
Horst LangDirector of Quality and Sustainability, GlobusRead bio
SM
Simon MoonsSenior Sustainability Consultant, Mรฉrieux/KTBARead bio
Hans de GierCEO SyncForceRead bio
Miriam Vreman MScSenior Researcher Human Rights, WUR
Sofie SchopDirector WRAP ยท member GSTA
Tim AardenburgProduct Manager, ImpactBuyingRead bio
Maarten RampManager Quality & CSR, Maxeda DIY group/Praxis
Elles de Jonge-BoschManager Quality and Sustainability, EMDRead bio
Niek-Jan SchoutenCEO, Schouten Food
Kim StemkensPackaging Woman of the Year 2026Packaging Sustainability Manager, Jumbo
Nick BoltzPrincipal Account Executive, Osapiens

Programme

The full programme

Monday 2 November ยท doors open 08:30 ยท tap a session for the details

08:30 โ€“ 09:30Walk-in
09:30Setting the scene: Whatโ€™s changing and what does it mean for you?Leontien Hasselman-Plugge
Leontien Hasselman-PluggeCEO ImpactBuying

Weโ€™ll kick off the day with a clear view of the key sustainability, regulatory and supply chain developments shaping the industry. Get the context you need for the sessions ahead โ€” and a head start on what to focus on next.

09:45How Food- and Non-Food retailers see the future of supplier relationsPanel moderated by Marjan de Bock-Smit, with Horst Lang (Globus), Maarten Ramp (Maxeda DIY group/Praxis) and Elles de Jonge-Bosch (EMD)
Marjan de Bock-SmitModerator ยท Founder and Non-Executive Director ImpactBuying
Horst LangDirector of Quality and Sustainability, Globus
Maarten RampManager Quality & Corporate Social Responsibility, Maxeda DIY group/Praxis
Elles de Jonge-BoschManager Quality and Sustainability, Buying organization EMD

International retailers in the food- and non-food sector have a responsibility to assure legal compliance when it comes to their private label/white label assortment. They largely depend on their suppliers to provide them with the right information. What are their expectations when it comes to compliance looking ahead? What are their thoughts on the impact that AI will have on compliance? In a panel discussion, retailers will share their vision on the future of compliance: what do producers need to do to become ready for the future?

10:30The vision on PPWR of a food producer and their software partnerNiek-Jan Schouten (Schouten Food) and Hans de Gier (SyncForce)
Niek-Jan SchoutenCEO, Schouten Food
Hans de GierCEO, SyncForce

Schouten Food delivers its products to a wide range of retailers and out-of-home clients, all of whom have to comply with the same EU legislation. What are Schouten Foodโ€™s experiences when it comes to customer demands on compliance? How do they prepare for the PPWR, and what are their challenges? SyncForce works with Schouten Food and will present a real PPWR case from the producerโ€™s perspective: what does reality look like, and what could be a solution that complies with different retail requirements while staying pragmatic?

11:00Coffee break
11:30Can packaging regulation also turn into a business model?Kim Stemkens (Jumbo)
Kim StemkensPackaging Woman of the Year 2026Packaging Sustainability Manager, Jumbo

The PPWR is an obligation that is affecting retailers, producers and their packaging suppliers. An administrative burden? Yes, but what about the other side of this legislation? Can working on the circularity of packaging material also become a business model? For both the retailer AND the producers? Jumbo has a packaging team that will share insights into the experience they have built up over the last year, looking at the topic from the perspective of both a retailer AND producers.

11:50What role can standard owners like IFS have with the PPWR?Stephan Tromp
Stephan TrompManaging Director IFS

Auditing is a common tool used by retailers and producers when it comes to topics like food safety and human rights. Can auditing also play a role when it comes to PPWR? More buyers want to understand how, and if, their suppliers have implemented an effective PPWR management system. Can the PPWR data that they deliver be trusted in a structural way? To solve this challenge the IFS has successfully developed the IFS PPWR check. How does this check work and how can results be used for retailers and producers?

12:10Turning PPWR packaging data into EPR valueErnst Krottendorfer
Ernst KrottendorferCEO Packaging Cockpit

Collecting packaging data for PPWR compliance is only the starting point. The same data can help companies calculate โ€” and potentially reduce โ€” their Extended Producer Responsibility (EPR) fees. But calculating recyclability and score isnโ€™t that easy at scale. On top of that, EPR schemes, reporting requirements and fee structures differ from country to country, making this a complex and time-consuming task. Packaging Cockpit will show how they turn packaging data collected through ImpactBuying into country-specific EPR calculations and actionable insights. What does this look like in practice, and how can you make PPWR compliance financially valuable?

12:30AI makes data cheap. Trust becomes scarce.Leontien Hasselman-Plugge
Leontien Hasselman-PluggeCEO ImpactBuying

AI will radically reduce the cost of collecting, interpreting and validating PPWR data. But as asking becomes easier, trusted supplier data and human attention become more valuable. What happens when every company can automate thousands of data requests? Where will AI truly transform compliance, where will human judgement and relationships remain essential, and how do we move towards a model where verified data is asked once and used many times?

12:50Lunch
14:00 โ€“ 14:30Round 1 breakout sessions: RegulationsThree parallel sessions โ€” pick one
Forced labor regulation: is your supply chain ready?Marjan de Bock-Smit ยท Founder and Non-Executive Director ImpactBuying

The EU is taking a hard line on forced labour: from December 2027, products made with forced labour will be banned from the EU market. Is that even possible? But what does this mean for your supply chain, your suppliers and the data you need to prove compliance? This session will provide insight and understanding of the new forced labour requirements, the risks to watch for, and what you can already do today to prepare for what is coming.

EUDR: how do you comply?Sharon Reuveny ยท Senior Knowledge Specialist ImpactBuying

The EUDR requirements may have been simplified, but compliance is still far from simple. What exactly do you need to do now, what data should you collect, and how can you manage EUDR efficiently across your organisation and supply chain? Join this session for a practical look at the doโ€™s and donโ€™ts, the most efficient approach to compliance, and what to expect from enforcement authorities across Europe.

The EU Fisheries Control Regulation: how to comply?Nick Boltz ยท Principal Account Executive Osapiens

The EU Fisheries Control Regulation makes digital lot-level traceability mandatory from January 2026. Paper records and PDFs no longer comply. Keep your traceability chain intact from catch to shelf and learn how to.

14:30 โ€“ 14:45Switch break-out rooms
14:45 โ€“ 15:15SMRound 2 breakout sessions: Solutions on how to improveThree parallel sessions โ€” pick one
SM
From PPWR data to better packaging designSimon Moons ยท Senior Sustainability Consultant Mรฉrieux/KTBA

The greatest value of packaging data is not only proving compliance after the fact, but using it early to design better packaging. ImpactBuying partner Mรฉrieux will demonstrate how verified packaging data can be translated into practical design improvements. A Mรฉrieux packaging expert will explain how they assess the data provided through ImpactBuying, identify where the greatest opportunities lie, and prioritise changes that can create lasting environmental and business value.

From Packaging Data to PPWR InsightsTim Aardenburg ยท Product Manager ImpactBuying

See how our new Verda tool helps turn PPWR requirements into practical, manageable data. In this interactive breakout session, weโ€™ll walk you through how Verda works, what information it brings together, and how it can help you navigate packaging data and compliance in practice. A live demonstration will show how Verda supports the journey from packaging data to actionable PPWR insights.

A new approach to PPWR compliance: the Packaging Digital Link. Less admin, more confidenceHans de Gier ยท CEO SyncForce

Always the current dossier for the retailer, one dossier for the contract manufacturer. A Packaging Digital Link connects the party that signs to the party that knows the packaging, and keeps every update in sync until 2035. With a live demo from two running pilots. For private label, quality and packaging teams at retailers, and compliance and packaging teams at contract manufacturers.

15:15 โ€“ 15:45Coffee break
15:45Human rights: risk management and impact measurementMiriam Vreman (WUR) and Leontien Hasselman-Plugge
Miriam Vreman MScProject lead and senior researcher, Human Rights and Social Sustainability in Global Value Chains ยท Product owner of WURโ€™s Due Diligence Dashboard
Leontien Hasselman-PluggeCEO ImpactBuying

With the Forced Labor regulation coming into force, the focus on Human Rights and the challenge of setting priorities become relevant again. Where to start? What data can you trust? ImpactBuying has selected the WURโ€™s risk methodology as the basis for its risk ranking method. How does this methodology work, and what is the benefit for retailers and producers as the new Forced Labor regulation comes into force?

16:05The impact of the EmpCo directive: are your claims ready?Sharon Reuveny
Sharon ReuvenySenior Knowledge Specialist ImpactBuying

From 27 September 2026, the EUโ€™s anti-greenwashing rules will change the way companies communicate about sustainability. Generic claims such as โ€œeco-friendlyโ€, โ€œgreenโ€ and โ€œclimate neutral through offsettingโ€ will face new restrictions โ€” across packaging, webshops, advertising and social media. Which claims can you still make, what evidence do you need, and how can you assess and manage claim risks across your supplier base? Join this session for a practical approach to staying compliant while keeping your sustainability communication credible.

16:25Product Carbon Footprint (PCF): the latest developmentsSofie Schop
Sofie SchopDirector WRAP ยท member GSTA

Retailers and producers are measuring product-level emissions at scale โ€” but everyone does it slightly differently. Different methods, assumptions and data sources produce numbers that cannot be compared, and suppliers who answer the same question five times over. It costs time and delivers no actual reduction. The Global Sustainable Transition Alliance (GSTA), led by WRAP and Wageningen University & Research, is building a globally aligned, technology-agnostic standard for product footprints, consistent with SBTi, the GHG Protocol, PACT and ISO. Where does PCF harmonisation stand today? What does this mean for your Scope 3 reporting? How to start collecting data now without having to start over later?

16:45Wrap-up and Q&A: what does it mean for you?Leontien Hasselman-Plugge and Marjan de Bock-Smit
Leontien Hasselman-PluggeCEO ImpactBuying
Marjan de Bock-SmitFounder and Non-Executive Director ImpactBuying

Bring together the key takeaways from the day and get your last questions answered. What should you act on now, what can wait, and how do you turn todayโ€™s insights into practical next steps? Join the discussion, share your questions and leave with a clear view of what comes next.

17:00End of the conference โ€” drinks and networking
YOUโ€™LL LEAVE WITH ANSWERS TO YOUR BURNING QUESTIONS
โ€œ

โ€œWhich of our packaging wonโ€™t be allowed on the shelf in 2030 โ€” and what should we change first?โ€

The questions on your mind โ€” answered on stage, in the workshops, and by the peers next to you.

Sponsors & partners

Put your brand in front of Europeโ€™s producers

A focused audience of packaging, quality and sustainability decision-makers. One day, one room.

SyncForce IFS
Your logo here

The venue

Van der Valk Hotel Houten

In the green heart of the Netherlands, minutes from Utrecht, easy to reach from anywhere in the country and a short hop from Schiphol.

Hoofdveste 25, 3992 DH Houten, a 15-minute drive from Utrecht
Come by public transport, Bus 47 from Utrecht Centraal stops at the door; or train to Houten station, followed by a 15-minute walk
Coming by car? Right next to the A27 (exit 29), free parking and EV charging on site.ย 
Stay over, Van der Valk offers discounted rooms for all Producer Day attendees. Book with code IMPBUY26!* to get the discounted rate.
Drinks & bites after the last session
Ticket sales are open

Be in the room on 2 November

Only 100 tickets go at the early-bird rate โ€” once theyโ€™re gone, theyโ€™re gone. Secure your spot for 2 November today and join 500 producers and retailers in Houten.

Early birdFirst 100 โ‚ฌ295 Producer Day ยท 2 Nov 2026 ยท Houten
Admit one
Full price โ‚ฌ395 Producer Day ยท 2 Nov 2026 ยท Houten
Admit one
Group of 4 ยท โ‚ฌ350 each โ‚ฌ1,400 Producer Day ยท 2 Nov 2026 ยท Houten
Admit ร—4
Bring your packaging supplierDuo discountRequest your discount code
Admit ร—?
Prices excl. VAT ยท includes full lunch, bites & drinks
Speaker

Sponsors & partners

Become a sponsor

Put your brand in front of Europeโ€™s producers on 2 November. Leave your details and weโ€™ll get back to you with the sponsorship options.