EXCLUSIVE

A practical EmpCo guide

To the new EU rules on green claims, sustainability labels and consumer information.

The EmpCo Directive will apply from 27 September 2026, changing how businesses communicate environmental and sustainability claims to consumers.

ImpactBuying’s practical whitepaper explains what the EmpCo Directive means for your business, which claims and labels are affected, and what you can do now to prepare.

What we cover:

• Understand the EmpCo requirements that matter most from September 2026 onward.
• Learn what the new rules mean for green claims, eco-labels, durability and repairability.
• Find out how to build the evidence and supply-chain data needed to substantiate your sustainability claims.