BlogpostThe Packaging and Packaging Waste Regulation (PPWR) is changing the way companies across Europe approach packaging. Its goal is clear: reduce packaging waste, improve recyclability and reuse, and move towards a more circular packaging system. Today on the 12th of August it comes into force.
But what does PPWR actually mean in practice for businesses and their supply chains?
In this interview, Leontien Hasselman-Plugge, CEO of ImpactBuying, discusses the new regulation and its implications for the packaging industry. She shares insights into the key changes businesses need to prepare for, the challenges they may face, and the opportunities PPWR creates to build more sustainable packaging systems.
Watch the interview to understand what PPWR means today, how to oblige and how businesses can prepare for what comes next.
