‘‘At Jumbo, we think it’s important to know who we do business with. Our customers must be able to trust that the products we sell are produced with attention to people, animals and the environment.’’ – Olaf de Boer, Commercial Director at Jumbo –

Together with Jumbo, Regal Springs, Seafood Connection and Mayonna, we have brought traceable Tilapia from Indonesia to the supermarket. This project is the world’s first continuous Aquaculture white fish production supply chain connecting supply chain actors by means of blockchain technology on an industrial scale.

The Challenge

Jumbo’s Tilapia is grown in a natural environment of Lake Toba in Indonesia. Lake Toba is the largest volcanic lake in the world. The lake is one of the most important resources of the local population. Therefore, it is vital that the ecosystem, with all its ecosystem services, is preserved so it can support future generations by means of sustainable production processes. In the Netherlands, tilapia growing practices are often associated with high antibiotic usage and environmental degradation. Jumbo and its supply chain partners, Mayonna, Seafood Connection and Regal Springs, the tilapia producer from Indonesia, are intending to prove otherwise. They claim that the fish is responsibly produced under leading aquaculture fishery standards on both environmental and social fields. No antibiotics, harmful chemicals and preservatives are used in the entire supply chain. Next to that Regal Springs pays minimum wages and in-kind benefits to workers, which is backed by audit reports. To convince the consumers of these claims on the provenance and responsible production practices of the filets, both socially as environmentally, a blockchain-based traceability solution of ImpactBuying is applied to the supply chain.

The Solution

By means of the Powerchain of ImpactBuying, the Tilapia supply chain from Regal Springs to Jumbo would like to enforce claims made about the production and quality of the tilapia filets. The Powerchain logs each batch of tilapia from fry to filet throughout the supply chain. Next to this, quality checks and certificates from different actors in the supply chain are assigned to these batches to make sure the claims are valid. Since the implementation of the Powerchain this fall, consumers can see the product journey from both fresh and defrosted and marinated Tilapia filets. By doing so, they can make sure the filets are responsibly produced without any antibiotics and limited negative impacts on the ecosystem of Lake Toba. 

The Partners
ImpactBuying believes in collaboration and we enjoyed working with the following partners: