Say hello to the conscious consumer of today.
‘Consumers speak with their heart but buy with their wallet’, this is what organizations often reply when results of yet another consumer survey on sustainability is presented. But what are the options for consumers that want to buy with their heart? At this moment, there is a wide range of premium based labels and sustainability claims that are difficult to check for consumers. The ImpactBuying Double-Sided Loyalty Program is a revolutionary concept that is connected to a sustainable product assortment. Based on a thorough Impact investigation at the involved supplier and the supply chain actors, positive impact KPIs that can be proven, become part of the (supplier) contract. The KPIs can be related to positive impact projects, or direct support, to enlighten the cost of living for farmers or workers.
Do you want to catch attention from conscious consumers and do good at the same time?
The cost for achieving the positive impact KPIs are included in the price setting of the product, or are funded by the saving programs of organizations, such as/or by bonus programs etc. ImpactBuying works together with the organization and their suppliers to turn the agreed KPI into an Impact Story that is easy to understand for consumers. The marketing is performed by the organization itself and their suppliers. Clever ImpactBuying technology will link the supply chain to the barcode of the product and the loyalty card program of the organization. Allowing consumers to buy with their heart and show them how their purchase positively impacted lives of workers/farmers or to improvements of the environment.
Do you want to catch attention from conscious consumers and do good at the same time?
We aim to put consumers in the driver’s seat, so they become game-changers instead of end-users.
Impact Communication
In close collaboration with you and your suppliers, we recreate the relevant KPIs into an Impact Story that enchants and inspires the consumer. Your marketing professionals bring the story to life, empowered by smart technology from ImpactBuying that connects the supply chain via the product barcode to consumers. When scanning the QR code on the product package, the consumer gets access to the full product journey.
